Rogue Valley Cannabis stresses product knowledge

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You would be hard-pressed to find a more beautiful and comfy dispensary than Rogue Valley Cannabis, situated just off downtown Ashland in the Italianate jewel of a house built by E.V. Carter in 1886.

The 3-year-old shop, one of three locations the store owns in the valley, carries a wide range of cannabis products, but specializes a bit more in CBD and offers guidance on pain relief, inflammation, anxiety and depression and can walk you through the “entourage effect,” that is, the amount of THC, from 0.3 to 33 percent that can best activate the CBD, says manager Sage Piersel.

The staff, says assistant manager Ashley Long, are all CBD-certified by Anna Symonds of East Fork Cultivars in the Illinois Valley, whose workshops present “the latest research and development on the interactions of CBD and THC. There’s not a lot of science out there yet, and it keeps coming in.”

Piersel notes the shop gets a lot of comments that it’s “very cozy and homey, with a boutique vibe … and when people come in who’ve never been to a dispensary, they feel comfortable — and that’s what we love helping them feel, comfortable and at ease.”

Piersel says the shop, being on Siskiyou Boulevard, the first exit off the freeway in Oregon, gets a lot of traffic from California and other places, and they appreciate that Oregon “has more testing and labeling requirements than California — and also lower taxes.”

Customer Morgan Smullen says, “They have the highest-quality bud and concentrates in Ashland and a very friendly staff. I come for flower, and they always recommend the best. I like anything crossed with Space Queen or pure/hybrid sativa-dominant for bong or joint.”


Customer Ria Knight says, “It’s local and everyone’s friendly, and if I have questions, they totally walk me through it. My fave is pre-rolls, but I just got a vape, so if I want to go outside after a concert or something, I can walk home and no one can see it or smell it. It smells like pine, and I get a body high before I notice the brain high. It’s different (than flower).”

Knowledge and personal connection with customers is always vital to a successful shop, and Long says, “We’ve got a killer team who all vibe together well and work off each other’s knowledge.”

The shop is located at 505 Siskiyou Blvd., Ashland, just up from the downtown fire station. For more information, call 541-631-0240 or see

The store’s other locations are 6388 Crater Lake Ave., Central Point (541-879-0681) and 2060 W. Main St., Medford (541-200-0580).

John Darling is an Ashland freelance writer. Reach him at



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