Topic: Medicinal

The term “entourage effect” has been bandied about in medical marijuana circles in recent years, referring to the interaction of all the many compounds in cannabis. Many people use cannabis for its medical benefits, but they don’t want any mood alteration, so they get CBD. And many users who want to get stoned seek the greatest potency, so they often look for very high THC content. But neither group may be getting exactly what they’re after, according to people in the industry. “You need a little THC to get the full benefit of CBD,” says Obie Strickler, CEO of Grown

What started out as a farm selling its own herbal teas at growers markets has turned into a major seed-to-sale cannabis company with several entities under its umbrella. Sun Breeze Inc. sells herbal tea products in Oregon, Washington and California. In summer 2014, owner Brie Malarkey and her husband, Jon Cunningham, began a cannabis product line. Their recreational marijuana store in Gold Hill, Breeze Botanicals, was the first in Oregon, and Sun Breeze was the first processor in Jackson County. “We really are at the cutting edge of innovation down here combining different herbs with cannabis,” Malarkey says. Sun God

As the cannabis market matures here in Oregon, consumer trends continue to evolve. Stereotypes and the traditional caricature of cannabis enthusiasts are changing — as well as their chosen consumption style.   “There are a very wide range of cannabis consumers who are consuming for different reasons and for multiple reasons,” says Liz Stahura, co-founder and president of BDS Analytics, a cannabis business intelligence company that tracks four states: Washington, Colorado, California and Oregon, which has the highest percentage of consumers at 35 percent.   Since January 2015, Oregon has generated more than $1 billion in cannabis sales, and sales

Like timber and pears before them, the cannabis industry is fast realizing it has become a major economic player in the region — and it’s time to forget the extra-legal past and start talking about projecting a positive, involved image, talking up job creation, volunteering and contributing to worthy social causes and living the life of active leaders of our communities. That’s the message of Grown Rogue’s Obie and Sarah Strickler, who have organized a series of monthly mixers to bring together people in the local cannabis industry. A March 21 event at the Brickroom in Ashland focused on how